OTO

A One Time Offer (OTO) is a sales technique where a product or service is presented to customers as a special deal that is available only at the moment of purchase and will not be offered again.
This strategy is designed to create a sense of urgency and exclusivity, encouraging immediate action from the customer.
OTOs are often used in online sales funnels immediately after a customer has made an initial purchase or has signed up for a service, leveraging the customer’s current engagement level to increase the transaction value.